Building Loyal & Sticky Relationships in Business

Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty
by Patrick Lencioni

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Book Description
Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni

• Offers a key resource for gaining competitive advantage in tough times
• Shows why the quality of vulnerability is so important in business
• Includes ideas for inspiring customer and client loyalty
• Written by the highly successful consultant and business writer Patrick Lencioni

This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.

Review
"I've experienced the 'naked' approach firsthand and can say withconfidence that this book will transform the way we view client service. I wish every one of my vendors would read it and follow its advice." — J. Miles Reiter, chairman and CEO, Driscoll's

"Lencioni has written the definitive primer on how to build relationships in business (and in life) that are at once authentic, fruitful, and lasting. Getting Naked is a must-read." — Andy Lorenzen, senior manager, organizational talent strategy, Chick-fil-A, Inc.,

"Lencioni's message on vulnerability really hits home. I can't imagine a service provider who wouldn't benefit greatly from the lessons in this insightful book." — Tony Bingham, president and CEO, American Society for Training & Development (ASTD)

"I couldn't put it down. Another page-turner with a quietly powerful message from Lencioni." — Mike Faith, president and CEO, Headsets.com, Inc.

"Put your feet up, check your ego at the door, and read Getting Naked. It's such an enjoyable read, you may finish the book in one sitting, but you will remember its message forever." — Ken Blanchard, coauthor of The One Minute Manager® and Helping People Win at Work

About the Author
Patrick Lencioni is a New York Times best-selling business author of eight books including The Five Dysfunctions of a Team and The Three Signs of a Miserable Job. As president and founder of The Table Group, Pat has consulted to CEOs and leadership teams in organizations ranging from Fortune 500 companies and start-ups to churches and non-profits. In addition to his books, Pat and his work have been featured in publications like Harvard Business Review, The Wall Street Journal, Fortune, BusinessWeek, and USA Today.